Build Your Dream Business Online
Discover Explosive Digital Marketing Strategies and TurboCharge Your Business!
Who We Are
Build Your Dream Business Online (BDBO) provides online business development services to help Independent Business Owners (IBO) and Independent Entrepreneurs (Indiepreneurs) establish and expand their business online by constructing an optimized digital marketing platform that works hard than you do!
Our Formula For Success
We offer the most comprehensive digital marketing solutions in the industry. BDBO recognizes that success in digital marketing requires content, relationship marketing and identifying human and social needs and satisfying them using digital marketing strategies, tools, and techniques.
- Digital Marketing: the promotion of products or brands via one of more forms of electronic media (i.e. social media channels (blog, video, audio, forums, email, bookmark sharing, webinars, or social media networking site
- Content: is the intersection between producing and advertising. The purpose of content is to inform, entertain, and persuade the audience to buy something
- Relationship Marketing: type of customer relationship management that focuses on customer loyalty and long-term engagement rather than short-term goals like customer acquisition and individual sales
- Identifying Human and Social Needs: recognizing the needs of your target market and create a customer avatar (description of your ideal client) so you can identify their needs and solve the problem
BDBO digital marketing formula consists of the 8 Core Disciplines of Digital Marketing:
Content Marketing is the most important element in an optimized digital marketing plan because each discipline requires content to perform it's job. You produce content to generate organic and paid traffic (visitors to your blog and/or conversion funnel), connect and engage with your target market through social media, construct a return path to nurture your lead and customer database, be discoverable and searchable in the search engines, and execute these strategies daily to establish your brand, and monitor your conversion rates. This is done through the ABCs of Content Marketing: Awareness, Build, and Convert. You can choose which traffic strategy (email, search marketing, social and community engagement, or paid advertising) you want to use or incorporate all of them. Regardless, you have to produce content to have an online presence.
Conversion Marketing Funnel is the process of decreasing your customer acquisition cost while simultaneously increasing immediate and lifetime customer value by sending them down a funnel that provides them human and social interaction so you can sell, resell, and create customer loyalty. A person enters your database by signing up to receive your lead magnet and immediately offered a tripwire to turn that lead into a customer. Through your email marketing
Search Marketing is an organic traffic strategy that allows a brand to be visible in the search engines. The goal is to be discoverable (found when people aren't looking for their brand) and available (being found when searchers are researching your brand) in the search engines. This process is done through the IBSO Formula: Intent, Content, Asset, Channel, Optimization, and Ascension to determine what and why the prospect is searching, what need will it fulfill, where will they look, how they will find it, and take them to your conversion funnel to start the customer journey.
Email marketing is an organic traffic method that drives traffic to your content by sending broadcast to your prospect and customer database. The goal of email marketing is to help your organization achieve your goals by creating and deploying a winning email strategy. The shocking truth is email has the biggest ROI because email can be used for retention, branding, traffic, engagement, direct sales, referrals, reactivation, retention, and acquisition. The job of email marketing is to follow-up and stay in constant communication on automation. Like the old saying goes "The sale is in the follow-up." Simply stated, if done right your email marketing will run your business on automation and work harder than you.
Social and Community Engagement
Social and Community Engagement is the coolest organic traffic method because you are influencing, listening, networking, and selling to your target marketing through social media. Social influencing increases engagement, website traffic, offer awareness, and grows your retargeting list. Social listening helps you manage your reputation,increase retention, reduce refunds, and identify product and content gaps. Social networking is the method of developing strategic partnerships and earn media mentions. Social networking is the process of generating leads and growing your email database, initial customer acquisition, and increase buyer frequency.
Paid advertising consist of running campaigns via digital media channels to acquire leads and sales for your business. Content marketing intermixes with paid advertising because it is how your content is distributed to your target market and moves your prospects and leads through the customer journey. There are 3 traffic temperatures: Cold, Warm, and Hot. Cold traffic
Testing and Optimization
The purpose of optimizing and testing is to identify your goals and key performance indicators (KPIs) to measure your conversion rates through curating and analyzing data, developing campaigns, and transitioning insight into profits. The cycle of optimizing and testing starts and analyzing data, develop a hypothesis,design variations of different campaigns, implement campaigns, split test the different campaign variations, and analyze the results to determine which campaign variation converts the best.
The beauty of digital marketing is that you can build a data-driven business which helps you increase new sales, sale amounts, and sale frequency. Without data, you can't make strategic business-building decisions that will turn your data into action insights so you know what to exploit, improve, or eliminate. Data analysis is formulated in 4 steps: gathering data, asking a question, forming a hypothesis, and develop a strategy to contextualize your data. The data that is analyzed is collected through the ABCS of Content Marketing: awareness, build, and convert.
Digital Marketing Technique
Here at BDBO, we collaborate with IBOs and Indiepreneurs to build an optimized digital marketing platform. We analyze the internal and external workings of your business to develop an optimized digital marketing platform to create brand awareness, build your email list, and convert
We conceptualized the foundation of your business by identifying your core values, mission, what you offer, target market, product-market match, customer avatar (ideal clients), and the value of your product and customer so you can tailor your content to appeal to your client.
We collaboratively plan content to create awareness, generate organic and paid traffic, and build your email and retargeting list. We also construct an conversion marketing funnel that sends connects with the buyer and moves them through the customer journey.
We formulate a daily action plan to create awareness, build your email database, and convert sales. We will split-test and measure your conversion funnel and Facebook ads to build a data-driven business and increase your email database, new and recurring sales, and customer loyalty.
Benefits of BDBO Digital Marketing Solutions
BDBO digital marketing technique focuses on providing solutions to the marketplace by providing valuable content to create awareness, nurture your email database, and convert sales. This creates unity and the gives your email database the opportunity to know, like, and trust you. Once this is instituted, you officially have people who are loyal to you and will be eagerly waiting to buy your products!
BDBO is dedicated to revolutionizing the independent business world and know that each business has different needs, which is why we offer an al carte service to IBO and Indiepreneurs. We offer practical, low-cost digital marketing solutions to the busy IBO and hands-on training to the innovative Indiepreneur that gives you the competitive edge to establish and grow your brand and business online.
BDBO helps IBOs expand their business online by strategize building, and executing an optimized digital marketing plan by constructing a digital marketing platform so they can establish their brand, build an email database, and convert new and recurring sales.
BDBO provides FREE LIVE WEEKLY TRAINING that teaches you how to conceptualize your business infrastructure so you can establish an online presence by creating brand awareness, build an email database building, and use conversion techniques to acquire new, recurring, and frequent sales.
BDBO offers 1-on-1 business coaching and online entrepreneurship courses to Indiepreneur Associates (IA) to help them build their business foundation, architect an online infrastructure using digital marketing tools, plan and distribute content to create awareness, build your email database, and convert sales, develop a conversion marketing funnel, incorporate organic and paid traffic, and formulate a data analysis system. We provide 3 1-on-1 business coaching sessions and 24/7 access to our training vault.
We Stand Behind Our Claim
The only way to prove the value of Build Your Dream Business Online Digital Marketing Solutions is to try it yourself. I invite you to Download the 79 Point Checklist and Audit Your Digital Marketing Platform Today!
Most businesses have a dead online presence and barely make sales online. It's been proven that on average, only 2% of visitors instantly buy when visiting a website. Don't get stuck with an a vague online presence and losing 98% of your visitors because you aren't using the right digital marketing techniques, strategies, and tools. Audit your digital marketing platform right now with the 79 Point Digital Marketing Checklist, delivered directly to your inbox for FREE by entering your information below.